Stop Burning Money on Poor AdWords Campaigns

In a matter of minutes, a company can lose hundreds, if not thousands of dollars on a poorly run Google AdWords campaign. After all, the best pay per click campaigns on the web are made up of keyword research, skilled copywriting, keyword bidding against competition, and the right settings for your specific ca

mpaign, such as your targeted audience. And as soon as you work out every little detail to your AdWords campaign, the tactics will likely become outdated in just a few weeks. Fortunately, there are some tricks to the trade that can help you earn positive results with your pay per click advertising on Google.

First and foremost, every ad campaign you create needs to be tested online. Play with different keywords to see which ones perform best in broad searches. Set your campaign for broad match keywords, as it will bring you more impressions than an exact match. At the same time, the more impressions you get can cost you money with a higher bounce rate. That is why it’s essential to test different matches before you make any long-term decisions that will cost your business an arm and a leg.
On top of broad keywords, take advantage of phrases, also known as long-tail keywords. You will not see as much traffic for these, allowing your competition to be minimal, as well as the price to be considerably lower than other types of keywords. For instance, the term “sunglasses” is so broad that you could lose your shirt. However, if you rely on long-tail keywords, such as “polarized Ray-Ban sunglasses,” your traffic will be so well targeted that your conversation rates will soar.
Make sure you add negative keywords to your pay per click campaign. In your sunglasses ad, you may want to eliminate certain words, like “free,” “replica” and “fake.” Doing so is a highly effective method of preventing unnecessary clicks that cost you money.
Businesses should always take note of custom ad schedules. Looking at one allows individuals to see when their keywords receive the most bids. As a result, the costs skyrocket. For instance, one click after work may cost four times more than one click in the early morning. Yet, the end results have nothing to do with the time of day that a customer decided to visit your website.
Finally, figure out how your visitors are getting to your site. Mobile advertising pay per click results are not the same as those from a desktop. If a majority of the visitors find you with their smartphones, devote more time and money to your pay per click mobile advertising campaigns.

When you are ready to get your business ad all the exposure you could ever want with digital marketing, Icon SEO always takes care of business. Get actionable advice on how to improve your account now with Icon’s FREE AdWords Performance Grader. Visit Icon SEO online, or call us today at 800.558.1017.

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Join Icon Website Design and Network with Google

Online advertising can help any business grow. A total of $17.6 billion was spent on digital ads in the third quarter of last year alone. That is why it is essential for your business to start an online advertising campaign with Google.
Jump on this opportunity, as you are invited to ask specific questions related to digital marketing and learn about Google advertising from a certified specialist. The educational event will take place on Wednesday, May 17, from 11:30 am to 1:00 pm in our Margate office. As a Google Certified Partner, Icon SEO will support this event and answer all your questions.

Ben Tyson will be speaking at the gathering. The Head of Enablement for SEM partners at Google will discuss how Home Services providers can get ahead in today’s digital world, where the process of finding Home Services providers continues to evolve, ultimately affecting buyers’ paths to purchases. He will conduct a strategy session to review specifically how and where you should be directing your online attention and dollars. 
Broadcast Will Last About 1 Hour
See the Value of Advertising Online
Network with Other Business Owners
Find Online Solutions for Your Business
Discuss Latest Trends in Home Services
Arrive Early for Buffet Lunch & Refreshments
If you offer top-of-the-line products or services to the general public, this session is a great opportunity for you. Numerous individuals can benefit from our get-together, including contractors, electricians, plumbers, gutter installers and pool contractors, to discover new marketing opportunities. Learn more about the enormous potential of digital marketing.
There is limited space, so please let us know in advance if you will be attending. Fortunately, there will also be a livestream video conference call broadcast for those who cannot join the event in person. Buffet lunch will be offered at 11:30, and the presentation will begin at 12:00 noon. You do not want to miss this event because it will lead you to a higher level of business. Come early to network with others in the business.
Icon Website Design
5100 W Copans Rd #900

Margate, FL 33063

Please RSVP, as seating is limited. To reserve your free seat at our seminar, click

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Cash In Under the Search Bar with PLAs

Have you even heard of product listing ads, otherwise known as PLAs? Just think of PLA as pay per click advertisements that use images, as well as keywords. But rather than using all of the space for a written description, PLAs rely on one photo or drawing to persuade a viewer to click through to a website.

Whether the term is familiar to you or not, you and your business should be taking advantage of them to increase your traffic, as well as your profits. PLAs are cost per click advertisements provided by Google AdWords. They easily stand out at the top of Google search results, as they attract eyes with product images that relate to the keywords searched. All a person has to do is click on the image to be brought to the vendor’s website, making shopping more efficient.

When it comes to online sales, Google is king. In other words, a business wants to form a presence on the giant search engine to reach the most buyers. Of course, using PLAs for online marketing on the search engine also has its downsides. For example, a vendor has to spend roughly $1,000 a day for its ads to get up and stay up. At the same time, some mom and pop stores could be throwing their hard-earned money away on PLAs if they stock less than 500 products because gaining visibility is extremely tough. A business also wants to make sure the quality of its websites is top-notch.
 When you are ready to get your business as profitable as possible with top of the line product listing ads and other effective digital marketing techniques, Icon SEO always takes care of business. Visit Icon SEO online, or call us today at 800.558.1017.

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The Most Effective Mobile Marketing Tips

Now that we are in the year 2017, Google claims that a majority of internet searches are done on mobile devices than desktops. It makes sense, as men, women, and children now have the web in the palms of their hands every time they think of finding a doctor, locating a restaurant, or searching for a pair of designer shoes. Whether you are on the couch, in bed, or cruising in the car, mobile marketing supplies hassle-free answers in just seconds.
While every responsive website relies on speed and simple navigation, there are some techniques that make sites far superior to others. For starters, know your audience of readers. Market to a targeted audience, rather than just shooting in the dark. 
To utilize mobile marketing the most effectively, you should be aware of your customers’ mobile habits. Are more likely to just onto a mobile app to make a purchase, search Google for a specific website, or will they share your information on Facebook before making a decision? Are most your readers using smartphones or tablets? Are they gamers or millennials who are addicted to social media? These answers can make a huge difference when it comes to some of your advertising decisions.
A company must choose the best ad partner for its specific needs. This decision is based on several factors based your product or service’s specific needs. For starters, figure out your objective. Are you looking to make a sale today? Maybe you are simply trying to get folks to join your e-mail blast and turn them into long-term buyers down the road. What tactics will be utilized to get that sale or that e-mail address, and what kind of incentive will you offer to earn it?

Remember to never lose sight of your specific goal on each campaign. Are you trying to get clicks to your site or would you prefer to focus of Facebook Likes and Shares? Are you attempting to reach the top of search engines, or simply getting consumers’ contact information for your weekly e-mail blast? While each goal eventually turns into sales, you must choose which path or paths you want to focus your time and efforts on.
Targeting mobile customers, a majority of your viewers is essential these days. Design your ads for smartphones and tablets. Otherwise, you and your business will look outdated. Just don’t overlook your entire audience of desktop computer users. You need to think of both by putting together two versions of an ad.

When you are ready to get your business web page in the palms of consumers’ hands with smart digital marketing, Icon SEO always takes care of business. Visit Icon SEO online, or call us today at 800.558.1017.

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Take Advantage of $ocial Marketing

In order to attract business, you need to influence men and women. There is no question that one of the most powerful tools in doing so these days is social media. You can reach a seemingly endless number of readers and consumers for little or no cost whatsoever. Better yet, you can use social networks to impact their buying decisions. You just have to know the ins and outs of social marketing.

It all starts with sharing the right content on your website. If you share a photo or a link to something most hardworking consumers can relate to, like a cute photo of a Golden Retriever or Michael Jordon slam dunking a basketball, the general public will show some interest. However, if you display a picture of what you ate for lunch, folks will tend to shy away. Use internet marketing to capture surfers’ interests. Then watch them share your content with their friends on sites like Facebook, Google+ and Twitter. Before you know it, the amount of readers and visitors you receive will snowball, causing more and more folks to see what so many others are interested in.

Think about it, how often do you decide to rent a movie or purchase a product based on customers’ feedback? If the new James Bond flick is the single most popular DVD on Netflix, you will probably be curious to see what all the fuss is about, even if you don’t particularly like action flicks.

That is why you should take advantage of sharing widgets on your blogs. Allowing readers to share your information instantly on their personal social media pages allows you to stand out, while giving you huge exposure. Of course, do not overdue your business website with too many buttons. There should be one place, preferably in a corner of your web page, for your social sharing buttons, such as “Like” and “Share,” to stand out.

When you are ready to get your business webpage looking as professional as possible with top of the line digital marketing, Icon SEO always takes care of business. Visit Icon SEO online, or call us today at 800.558.1017.

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Tips to Keep Your High SEO Ranking

Reaching the first page of Google wasn’t easy. But now that your business has accomplished the feat, you still have to maintain your high position on the search engine. Otherwise, your profits will suffer.
Without earning traffic from online marketing, you will get minimal new customers, if any at all. You have to attract them with positive visibility and turn people into buyers. Over time, these clients can become long term customers. 
When it comes to the most effective procedures of internet marketing, the rules are ever-evolving and changing. That is why it is essential that you stay up to date on the latest and greatest tricks of the trade. Not only must your website utilize the right keywords, you must be careful not to get spammed.
To begin, make sure your website is completely up to date. Is your content well written and relevant? If it is old news, your website will suffer on search engines. It is also important to rely on headings and subheadings that incorporate your keywords, as well as photo titles and descriptions. Make sure your website is visually appealing or visitors won’t read it, causing your bounce rate to soar.  
Next, it is crucial to make sure your website loads quickly. Speed matters to Google. Surfers of the web are rather impatient, so it won’t take long for a potential buyer to move on to a competitor’s site. If your page is taking longer than a second or two to load, it may be time to work on your speed optimization.
As far as link building, think quality rather than quantity. Every link you use should take readers to a high-quality and relevant website. A trick that Google is looking for is to set your inbound links to different pages on your site, rather than just one. These links’ keywords need to be related to the content in which they are found. Again, do not use too many internal links or you will be punished by search engines.
Finally, make sure your company builds up its social media pages as part of its SEO marketing campaign. Search engines now see sites like Facebook, Twitter, and Google+ as authorities in brand recognition. Link building on these social media websites helps Google figure out how appropriate a business website is to consumers. The more people that like and share a product or service, the better off the business’s homepage will be when it comes to Google rankings. In other words, every company should take advantage of popular social media sites by adding share buttons beside every piece of content. Your business can ever offer a free incentive to every individual who shares its post.
Improving your SEO ranking may not occur overnight, but with the right techniques, you can reach the first page of Google. When you are ready to get your company the most exposure possible with a high SEO ranking of search engines, Icon SEO always takes care of business. Visit us online at Icon SEO, or call us today at 800.558.1017.

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Bloggers’ Secrets Revealed

You can hire the best journalist in the business for your company’s blog. But if nobody reads it, it is not putting any food on the table. What you need is traffic. Generating traffic to your blog is easier said than done, but with the right tricks of the trade, you can earn thousands of followers in no time.

When it comes to attracting readers, you must first get the attention of search engines. Otherwise, nobody is going to find your website. To attract search engines, think content, content, and more content. A writer must utilize keywords and key phrases. Just don’t stuff your site with too many or you will quickly get spammed. Perform a little research on sites like Google Trends to see what your targeted audience is searching that day. If Eddie Murphy is the most commonly searched term for the day, rely on his name in your heading and blog.

You should also read several other blogs and online articles for ideas. Take note of the most important information and common points before you relay them to your business and your specific readers. Ask yourself what is missing and how you could add to their writing? Once you fill in the gaps, you are offering the world new info that is exclusive to your blog.

Other factors of a well-written blog include a catchy title. Think of your writing as a college term paper and include sources in your well-researched work. Supply new and informative information in unique and keyword-heavy content, and sum everything up with a convincing conclusion. If you are a smart writer, a general audience of thousands will recognize your attributes and follow your blog.

When you are ready to take your company to the next level in reaching consumers with a well-written blog and web pages, Icon SEO always takes care of business. Visit us online at Icon Website SEO, or call us today at 800.558.1017.

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These days, you cannot accomplish very much with a digital marketing campaign without relying on effective keywords. First off, you must fill up your website with the right terms (keywords and phrases) that potential customers are searching on the web.
For instance, if you own an Italian restaurant in Boca Raton, Florida, you should target “best Italian restaurant in Boca,” as well as “best Italian restaurant in South Florida” and best Italian restaurant in Palm Beach County.” It may also be wise to go after neighboring cities, like Delray Beach and Deerfield Beach as well. Make sure to incorporate these phrases into your site’s content so that search engines will pick them up.
Just don’t overdo your site with keyword stuffing. For instance, “Are you looking for the best Italian restaurant in Boca Raton? If you are searching for an inexpensive Italian restaurant in Boca Raton, we are your answer. Our restaurant has the best Italian food in Boca Raton.” This is the kind of copywriting that turns off readers, while getting spammed by search engines. DOH!
Of course, relying on a simple keyword like “restaurant” in your online marketing can earn your website many clicks. However, the bounce rate will soar from people looking for different options, like a Chinese restaurant in Fort Lauderdale. In the end, you are throwing away your precious time and money to attract visitors that do nothing positive for your business. They could even be costing you money if you rely on pay per click advertising, like Google AdWords.
It is also crucial to use these keywords in your header tags. Keep every header simple with exact phrases. Also, do your best to keep the keywords at the front of the headers in order to better optimize your website.
When you are ready to get your company the most exposure possible with smart internet marketing, Icon SEO always takes care of business. Visit us online at Icon Website SEO, or call us today at 800.558.1017.

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Have You Given Up On Your Online Marketing Efforts?

If you’ve given up in your online marketing efforts and/or you have been completely frustrated with your results up until now!
 Unfortunately, the online marketing industry is littered with companies and individuals that sound great and do nothing, other than asking you for ridiculous sums of money. Yet, they don’t want to be held accountable for no results! We are a results-driven company, and probably one of the only businesses out there that will guarantee our results and/or will continue to work on the campaign until we get those results! *  

Many people have tried online marketing and been unsuccessful. Does that mean that online marketing doesn’t work?  Of course NOT!!! I think it is safe to say that we have all been in conversations with people that and/or business owners that talk about how well they are doing in today’s current market… And then they proceed to say it is only because of their effective online marketing campaigns that they are doing so well. So it’s safe to say that online marketing absolutely does work, and it’s been our experience that digital marketing is the most cost-effective marketing available today.

With our proprietary online marketing techniques, we are not only able to create cost-effective marketing strategies, but our tactics are also tied to the final outcome (Success and cost-effective ROI). So here’s what we mean about that. We track every aspect of all of the traffic coming to our clients’ websites. We set up the following funnels to test and measure every aspect of your marketing.

  1. Phone tracking – we have unique telephone numbers that will track all organic, paid search, content marketing, and social media marketing so we will know exactly how many phone calls are being generated from each campaign.
  2. We will create different tracking goals throughout Google analytics.
  3. We also continually make updates to entry pages/landing pages to increase conversion rates.
  4. We have a large network of partners which gives us the ability to create high-value outbound linking opportunities.
  5. We continue to track your competitors on a daily basis to stay in front of any additional work that they are doing.

Now these are just a few things that we utilize for our clients monthly. We have also taken and passed the exact same tests that Google gives to all of their employees. In addition, we have our own support staff that works with Google on a regular basis.

It’s safe to say that if you haven’t had success in your online marketing at this point it’s because you have hired and worked with the wrong company up to this point. Our whole business model is based on the success of our clients. The bottom line is if you are not successful, then your company will not continue to be one of our clients, and then our business model would be broken. We absolutely insist on your success because our business is built upon it. If you fail, then we fail. And that is not going to happen!!
When you are ready to take your company to the next level with superior SEO and digital marketing campaigns, Icon SEO always takes care of business. Visit us online at Icon Website SEO, or call us today at 800.558.1017.

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5 Invaluable Techniques to Attracting Customers Online in 2017

An integral part of digital marketing is influencing buyers. Nowadays, millions of companies are using the internet to get their messages across, whether they are to buy their product or to stay away from a competitor’s service. Some businesses may even have tens of thousands of followers on sites like Facebook, but fail to earn a profit. But in order to become profitable, it takes more than just earning Likes and Followers.

1          Your company must attract consumers with exposure. Your business may provide the best product or service on the market, but nobody will spend a dime if they do not know you exist. That’s why you shouldn’t be afraid to share your strong opinions online. For example, “We have the best burgers from here to Timbuctoo,” rather than “You may love our hamburgers.” Not every person on the internet is going to agree with what you are saying, but your message will stick in his or her memory.

2          Another technique to stay in consumers’ heads is to teach them a valuable lesson. A painter can post photos of unsatisfactory jobs he performed using an older product, and compare the pictures to more recent ones. This trick allows shoppers to see the painter’s improvements firsthand, while he earns their trust for being honest.

3          When it comes to online marketing, do not be afraid to draw outside the lines and create your own boundaries. Never be embarrassed to point out your own faults or your greatest accomplishments. If you once had to close a restaurant, share the information with the public. Your honesty will only give you credibility when opening a new diner. Besides, there is not too much information that nosey consumers cannot find out for themselves.

4          Rely on your own platform to share messages. While social media can be fabulous for a business, you should still manage your own website and email campaign. That way, all the information belongs to you. Besides, what will you do if some fancy social media site suddenly gets shut down? If it’s your brand, shouldn’t you own all the leads, contacting information, and other internet marketing information?

5          Last, but certainly not least is money, money, money. If all it took was a large following on the internet to earn profits, thousands of preteens would now be billionaires. You have to figure that a small percentage, probably less than a quarter of your followers, actually conduct business with your company online. So what can you do to turn visitors to your website and social media pages into paying customers? You can start by getting as many individuals as possible to sign up for your email list. Then blast them with money-saving tips and the right product or service to purchase, as well as coupons. Be sure to steer all readers to your website at the end of the email. Just don’t send out too many blasts or you will quickly get spammed. As Jerry Maguire shouts “Show me the money.”

When you are ready to take your company to the next level in reaching consumers with digital marketing, Icon SEO always takes care of business. Visit us online at or call us today at 800.558.1017.

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