The global marketplace is changing on a daily basis. For instance, advertising with Yellow Pages was quite important for a business’s overall exposure not too long ago. The same can be said for direct mail campaigns and magazine ads, as well as spots on the radio. However, now that we are living in 2017, a business needs to focus its attention on the latest digital marketing trends, such as search engine optimization (SEO), pay per click (PPC), and social media.
Relying on online marketing in today’s business world, a company can track 100% of its inbound calls, emails, and online chats to figure out a business’s exact costs down to the penny. Nobody relies on the Yellow Pages, as they have search engines like Google in the palms of their hands. When a local business used to spend approximately $25,000 a year advertising in Yellow Pages, they can now depend on websites and content management systems for less than $10,000 a year. Quality content writing can attract search engines for no cost, as long as you know the latest and greatest tricks to the trade. You can even set your own budget for targeted PPC campaigns, while connecting with friends and followers to share your messages on Facebook, Twitter, and other sites don’t cost a dime.
As far as what the future of adverting will consist of, internet marketers will be able to identify exactly when their targeted customers are searching the web. Movie theaters will be able to advertise their show times to an entertainment reader every Friday afternoon, while ads for a Miami Dolphins jersey will appear when a sports fan is checking the football scores on Monday morning. One thing will remain certain, our digital marketing solutions will continue to progress, just like they have for the last five decades.
When it comes to gaining exposure through internet marketing, Icon SEO is a Google Certified Partner company that can take your business to the next level with SEO, PPC, and social media management.
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