Why Go Mobile with Your Keywords

Nowadays, Google recognizes just how much men, women, and children rely on their smartphones. That’s why they began mobile-first indexing in 2016, punishing websites’ SEO ranking if they are not mobile friendly. After all, more than half of the time spent surfing the internet is done on mobile devices.
With so many consumers depending on their phones to go shopping, access product information and make purchases, your business needs to switch its keyword generator from a desktop computer to a mobile device. If done properly, your click-through rates should soar in no time.
How do mobile keywords differ from regular keywords? For starters, you should find shorter keywords for research and business-related topics. Google AdWords Keyword Planner is a helpful tool when deciding what keywords to put your money on.
Figure out what topics you want to focus on, such as women’s shoes, children’s t-shirts, or Palm Beach County plumbing. You can then model your specific keywords around spoken queries. For instance, when you are on your desktop, you will search for “hamburgers on Las Olas.” However, if you have the luxury of voice command, you will ask the search engine “What hamburger restaurants are located on Las Olas Blvd. in Fort Lauderdale?”
Don’t get me wrong, when it comes to SEO, keywords are just as important on one outlet as they are the next. They just aren’t the same. It may take some toying with, but the best mobile keyword campaign for your business is out there. It’s just a matter of putting your finger on it. 

When you are ready to gain all the cost-effective exposure with mobile advertising, get in touch with Icon SEO to take care of business. Visit Icon SEO online, or call us today at 800.558.1017 for all your digital marketing needs.

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