The 3 Golden Rules to Email Marketing

often do you open an unsolicited email? Most of the time, you probably just
delete it, if not send it to your spam folder. When your pitches do get opened,
they are quickly scanned before most folks trash them. But
if you create your message just right, thousands of men and women will not only
open them, but they will actually read your message. At the end of the day, a
well-written email pitch can get potential consumers to pick up their credit
cards and do business with you. That is why it is important to follow these 3
golden rules to email marketing:
1          Your first impression is everything
first trick to formulating a productive email pitch is its first impression.
Not unlike a salesman knocking on your door or a cold caller ringing you on
your home phone, you must capture a person’s interest immediately. This all
starts with the subject of your email. Be creative and spark a reader’s
interest. Be informative and entertaining, without trying to sell your product
or service.
2          Stay professional
short and to the point, always keep your email
campaign professional. For instance, discuss the Miami
Dolphins upcoming season before trying to sell a person sportswear. Relay some
intriguing facts about home break-ins prior to suggesting your company’s alarm
systems in the last paragraph of your email.
3          Always keep your message brief
about it, if you open an email that is eight paragraphs long, you are not going
to read it. Quickly explain who you are, what you offer, and what the reader
has to gain from you. Using photos and images are always appealing to the
consumer’s eye. And looking at a colorful graph is certainly more compelling
than reading stats.

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from Blogger