There seems to be an endless sea of digital content on the internet. So how on earth do you make your business website stand out above the rest on search engines and attract potential buyers? You can start by explaining what makes your business unique. But even if you have the best content writer imaginable on your payroll, it still needs to be picked up by Google. Otherwise, no consumer will find it. That is why it is essential to practice these 5 tips for writing your website’s creative content.
All the writing on your site should be pertinent to your product or service. If you are selling surf boards, there is no reason to post a blog about the stock market. Think of your audience. What are they interested in? Why did they travel to your website? Write as a knowledgeable specialist addressing why they are there and answer any questions that they may have. Doing so earns consumers’ trust.
2 Show Integrity
If all you do on your business website’s content is pat yourself on the back, you will quickly turn readers away. At the same time, you must be honest. Do not offer a free gift, like one month of a free gym membership to get people in the door, and then not honor it. You need to be real with potential clients to turn them into long-term customers.
3 Offer Details
When it comes to website contSouth Florida. Instead of advising a middle-aged woman to do cardio exercise, inform her that 35 minutes a day on a stationary bike would help her lose the precise number of calories she wants to get rid of. Doing so earns a reader’s trust, and that leads to engaging conversations with both potential and repeat customers.
ent, the last thing you want to do is give general information. Rather, offer details. Pretend you are a personal trainer in
4 Be Clear
Do not mix words or confuse readers with big language. If a reader doesn’t grasp your message, he or she will simply move onto the next business listed on the search engine. Give yourself authority and do not mix your messages. Do not claim to be “the number one dressmaker in Boca Raton” at the top of the page, but “one of the best dressmakers in Boca Raton” in the next paragraph. You will merely shoot yourself in the foot.
5 Be Honest
Rather than ripping off your successful competitor’s content, tell your own story. Readers appreciate your honesty. That way, a potential client doesn’t feel disconnected when they go from reading your site to chatting with you on the phone or in person. It needs to be the same voice. Authenticity pays off in the dog eat dog world of online marketing.
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