What You Need to Know About SEO

Nobody says that search engine optimization is easy. In fact, SEO is quite the opposite, as Google’s algorithms change every few minutes. But as long as you know the right techniques for a long-term strategy, you can rely on SEO to gain exposure, as well as profits.

To start, you must understand that there are no shortcuts to a quick and successful SEO campaign. An effective search engine optimization campaign takes plenty of energy and resources, along with months to see a difference. If you are looking for a fast way for consumers to see your business with an effective digital marketing campaign, rely on pay per click.

People must realize that SEO is complicated. People in the business are usually familiar with keyword content, tags, and descriptions. However, there is much more to it, such as filtering your keywords, semantic markups, and off-page search engine optimization. These factors should never be ignored. Google considers them in your business’s ranking. That is why it is essential to possess a high-quality business website with respectable links to and from your site. In other words, link to Wikipedia and the New York Times, rather than Joe’s Subs and your nephew’s Twitter account. Doing so gives your website authority in the eyes of readers, as well as search engines.

When it comes to writing and posting on your pages and blogs, you must create quality content without sacrificing your SEO keywords. Rather than simply the main word, Google now recognizes words’ meanings, synonyms, and variations. Doing so prevents a child searching for a “heavy metal magazine” about music in an online bookstore from finding a medal magazine about military battles simply because of a small typo. Remember, content is king in the world of internet marketing.

Even keywords have grown more complex in search engine optimization. When choosing what words you want to rank for, think of what your customers will be searching. Do a little research to see what terms are the most common. For example, does “exterminator in Palm Beach County” get searched more often than “Boca Raton exterminator?” Then you need to think about how much competition you will have to deal with for those keywords. “Italian dinner on Las Olas” will certainly be less competitive than “Fort Lauderdale restaurant.” Also, think about synonyms that people may use to find that very same Italian restaurant in Fort Lauderdale, such as “South Florida,” “Broward County,” “Downtown,” “diner,” “grill,” and “eatery.” Will it be worth it to try to rank for these terms? Google Analytics may answer the question, as well as personal experience. Just don’t blow through your entire budget testing the waters.

Last, but certainly not least, you must be mindful of how many keywords are used on your business webpage. Considering how competitive keywords are to search engine optimization, you should use it with a few other words. For example, rather than “shoes,” focus your keyword phrase on “women’s shoes in Coral Springs.”

As long as you use the latest and greatest techniques in your SEO campaign, it is possible for your business to land on the first page of Google.

There is no question that one of the best digital marketing campaigns available these days is search engine optimization. Get in touch with Icon Website Design today to create and execute a spectacular SEO campaign for your business. Call Icon Website Design today at 800-558-1017.

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Online Marketing for Roofers

Does your roofing company have a respectable digital presence? In today’s modern age of internet marketing, you need internet exposure to reach potential customers. Roofers should think of their business web pages as brochures for shoppers to get a quick look at what they offer. People see photos, read stories and find general contact information. Nowadays, websites for roofers are an online selling tool that cost a fraction of television and radio ads.

When you need a customized roofing website, Icon Website Design is the experienced team of specialists that you want. Not only do we build responsive web designs for roofers looking to rank on the first page of Google, but our website design services for roofing sites are gorgeous. Whether you simply need an update to your current business web pages or need us to create a custom roofing web design from scratch, we’ve got you covered.

  • Website for Roofing Companies – Does your business’s website lack online appeal? No worries. For years, Icon Website Design has been developing beautiful sites that attract search engines, as well as consumers’ eyes to generate leads for roofing companies around the nation.
  • Custom Roofing Mobile Websites – These days, people search the web from the palms of their hands more than they do on their desktop computers. It is crucial that a person can read your text from his or her smartphone or tablet. Your phone number must be easy to locate at the top of the screen. That is why it is critical for your roofing business website to be mobile-friendly. Otherwise, you are missing out on countless leads.
  • Roofers Creative Website Content – Any roofing business’s website should sell readers. That is why you need quality writing to compel visitors with your best pitch. After all, that is what will convince them to pick up that phone to call your roofing company. Icon Website Design’s professional writing team has many years of experience creating SEO copy in home service industries that entices both readers and search engines.
  • Roofers Pay Per Click (PPC) – Icon Website Design uses PPC, such as Google AdWords, because it works for exposing your roofing company to your targeted audience. The internet marketing model used on search engines, advertising networks and content websites, such as blogs, requires advertisers pay a set amount when a user clicks on an ad. Data shows PPC drives revenue and has a positive impact on getting customers to click-through on organic search results when your company name is seen.
  • Social Media Marketing for Roofers – Icon Website Design can set up and promote all your social media, including Facebook, Twitter, LinkedIn, Google+ and more.

 

When you rely on Icon Website Design’s superior roofing website design services, you will be teaming up with an honest company that is familiar with your industry. We can develop your website, as well as your online marketing campaign from your perspective. We are here to create your vision, while supplying guidance every step of the way. Your roofing company’s organic search engine rankings will skyrocket, while we track every detail of the improvements. Best of all, we can do it all without exceeding your budget.

Let Icon Website Design build a spectacular website for your roofing company. Watch your business boom, as our superior roofing website designs will exceed your highest expectations. Call Icon Website Design today to learn more, 800-558-1017.

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HTTPS Effects on Organic Rankings

On August 6, the search engine giant known as Google declared that they will reward websites that have gone HTTPS with a small boost in search engine rankings. This so-called “small boost” that comes from a “very lightweight signal” could mean big bucks in revenue for businesses around the world.

So, what does it even mean to go HTTPS? It means adding an SSL 2048-bit key certificate to your website making all your information encrypted and secure. Of course, quality content is still more important when it comes to ranking, but the small impact of HTTPS on a site may increase significantly over time. That will mean more and more users will rely on HTTPS, resulting in a more secure internet.

So how does HTTPS effect search engine rankings?

Will changing your website from HTTP to HTTPS have a negative effect on your SEO ranking? The answer is a plain and simple NO. It has been years since Google has been instructing business websites to make the change. Of course, you must switch from HTTP to HTTPS properly. Otherwise, you may lose loads of traffic. Doing so protects your readers’ privacy, while safeguarding the validity of your content. For starters, let the search engine know about the change to your business website. You can then follow a list of tips that Google released:

Follow Google’s tips for going HTTPS

The first thing you must do is decide what type of Google certification you want, such as a single, multi-domain, or wildcard one. You should also rely on nothing but 2048-bit key certificates. Every URL that is used should be relevant, as well as located on a secure domain. Be sure to allow your website’s pages to be indexed by search engines. Finally, rely on Google Webmaster Tools to track your new HTTPS site’s analytics.

What HTTPS means to websites

When your site depends on HTTPS, all the data is encrypted. That makes it extremely difficult for a third-party, whether it is a hacker or your internet provider, to access what you are looking at. At the same time, HTTPS prevents any data that you read from being modified in transit from its original source to your computer or smartphone. A site’s authenticity is validated by a padlock displayed in the address bar. The user’s online experience is also enhanced with more personalized content being delivered much more rapidly.

When you are ready to switch your business website from HTTP to HTTPS, remember to buy an IP address from your hosting company, as well as an SSL certificate that must be installed and configured. You should also update any code libraries, like JavaScript. Then update all your links in emails and online directories. Set up the new website in Google Analytics to see what’s happening, and you are all set to do business online.

 

When you are ready to change your business website from HTTP to HTTPS, you can rely on the best digital marketing team around. Icon Website Design always takes care of business. Contact us for an onsite evaluation and a free estimate. Visit Icon Website Design, or call us today at 800.558.1017.

The post HTTPS Effects on Organic Rankings appeared first on Icon Website Design.

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Secure Sites Get an Organic Search Engine Boost

On August 6, the search engine giant known as Google declared that they will reward websites that

have gone HTTPS with a small boost in search engine rankings. This so-called “small boost” that comes from a “very lightweight signal” could mean big bucks in revenue for businesses around the world.

So, what does it even mean to go HTTPS? It means adding an SSL 2048-bit key certificate to your website making all your information encrypted and secure. Of course, quality content is still more important when it comes to ranking, but the small impact of HTTPS on a site may increase significantly over time. That will mean more and more users will rely on HTTPS, resulting in a more secure internet.
So how does HTTPS effect search engine rankings?
Will changing your website from HTTP to HTTPS have a negative effect on your SEO ranking? The answer is a plain and simple NO. It has been years since Google has been instructing business websites to make the change. Of course, you must switch from HTTP to HTTPS properly. Otherwise, you may lose loads of traffic. Doing so protects your readers’ privacy, while safeguarding the validity of your content. For starters, let the search engine know about the change to your business website. You can then follow a list of tips that Google released:
Follow Google’s tips for going HTTPS
The first thing you must do is decide what type of Google certification you want, such as a single, multidomain, or wildcard one. You should also rely on nothing but 2048-bit key certificates. Every URL that is used should be relevant, as well as located on a secure domain. Be sure to allow your website’s pages to be indexed by search engines. Finally, rely on Google Webmaster Tools to track your new HTTPS site’s analytics.
What HTTPS means to websites
When your site depends on HTTPS, all the data is encrypted. That makes it extremely difficult for a third-party, whether it is hacker or your internet provider, to access what you are looking at. At the same time, HTTPS prevents any data that you read from being modified in transit from its original source to your computer or smartphone. A site’s authenticity is validated by a padlock displayed in the address bar. The user’s online experience is also enhanced with more personalized content being delivered much more rapidly.
When you are ready to switch your business website from HTTP to HTTPS, remember to buy an IP address from your hosting company, as well as an SSL certificate that must be installed and configured. You should also update any code libraries, like JavaScript. Then update all your links in emails and online directories. Set up the new website in Google Analytics to see what’s happening, and you are all set to do business online.

When you are ready to change your business website from HTTP to HTTPS, you can rely on the best digital marketing team around. Icon Website Design always takes care of business. Contact us for an onsite evaluation and a free estimate. Visit Icon Website Design, or call us today at 800.558.1017.

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Increase Conversions with a Responsive Web Design

If you happen to be creating a business website to earn money, you really must possess a Responsive Web Design. Otherwise, your site will perform so slowly, that impatient buyers will quickly leave your page. People will then click on one of your competitor’s sites, whether it’s from their desktop computers, laptops, smartphones or tablets. Nowadays, your page should not only be functional, but its appearance should also be the same on every type of outlet.


Adaptive Web Designs Are Outdated
Let’s say your business page was created with an adaptive design’s prepared layout to look wonderful for a certain device, such as the iPhone 6. But a year later, the iPhone 7 hits the market with a larger screen and more advanced functions. As a result, your adaptive web design is already old fashioned. In fact, there’s some kid next to you at a restaurant posting photos on social media at twice the speed it takes your business page to upload. It can be embarrassing, especially if that kid is your son.

Rely on Responsive Web Design
Adaptive designs’ prepared layouts can be a huge burden with so many updates and advancements on mobile technology. A responsive web design for a business website is far superior. 
Responsive web designs are better for men, women, and children, as they have the flexibility to be used on just about any computer device. Business websites no longer have to sacrifice any images or content when they go from a desktop to a smartphone. Everything looks and functions the same, even if you still have to scroll a bit to see the entire page. 

Get Rewarded for Going with a Responsive Web Design
A couple years ago, Google began to reward businesses with responsive designs with better search engine rankings. After all, approximately 75% of people searching the web won’t stay on a page that isn’t designed for a mobile device. In other words, the search engine giant will punish you if your site isn’t mobile-friendly. Like it or not, businesses need responsive web designs to rank high on search engines to gain exposure to the public.
Mobile Devices Are Here to Stay
Whether mom likes it at the dinner table or not, mobile usage is here to stay. For years now, people depend on their phones to search the web more than their desktops and laptops. In fact, more than a quarter of folks searching the web only use their mobile devices. If your business doesn’t jump on the bandwagon and focused your marketing towards mobile devices with a responsive web design, you will quickly become old news. Believe me, your competitors are taking advantage of responsive web designs.

When you are ready to get your content picked up by search engines, as well as seen by thousands of potential customers through mobile marketing, you must rely on the best digital marketing team in the business. Icon SEO always takes care of business. Visit Icon SEO online, or call us today at 800.558.1017.

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5 Tricks to Improve Your Website’s Content

There seems to be an endless sea of digital content on the internet. So how on earth do you make your business website stand out above the rest on search engines and attract potential buyers? You can start by explaining what makes your business unique. But even if you have the best content writer imaginable on your payroll, it still needs to be picked up by Google. Otherwise, no consumer will find it. That is why it is essential to practice these 5 tips for writing your website’s creative content.

1          Relevancy

All the writing on your site should be pertinent to your product or service. If you are selling surf boards, there is no reason to post a blog about the stock market. Think of your audience. What are they interested in? Why did they travel to your website? Write as a knowledgeable specialist addressing why they are there and answer any questions that they may have. Doing so earns consumers’ trust.

2          Show Integrity

If all you do on your business website’s content is pat yourself on the back, you will quickly turn readers away. At the same time, you must be honest. Do not offer a free gift, like one month of a free gym membership to get people in the door, and then not honor it. You need to be real with potential clients to turn them into long-term customers.

3          Offer Details

When it comes to website contSouth Florida. Instead of advising a middle-aged woman to do cardio exercise, inform her that 35 minutes a day on a stationary bike would help her lose the precise number of calories she wants to get rid of. Doing so earns a reader’s trust, and that leads to engaging conversations with both potential and repeat customers. 

ent, the last thing you want to do is give general information. Rather, offer details. Pretend you are a personal trainer in

4          Be Clear
Do not mix words or confuse readers with big language. If a reader doesn’t grasp your message, he or she will simply move onto the next business listed on the search engine. Give yourself authority and do not mix your messages. Do not claim to be “the number one dressmaker in Boca Raton” at the top of the page, but “one of the best dressmakers in Boca Raton” in the next paragraph. You will merely shoot yourself in the foot. 

5          Be Honest
Rather than ripping off your successful competitor’s content, tell your own story. Readers appreciate your honesty. That way, a potential client doesn’t feel disconnected when they go from reading your site to chatting with you on the phone or in person. It needs to be the same voice. Authenticity pays off in the dog eat dog world of online marketing.

When you are ready to get your ads picked up by search engines, as well as seen by thousands of potential customers, you must rely on the best digital marketing team in the business. Icon SEO always takes care of business. Visit Icon SEO online, or call us today at 800.558.1017.

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