There is no question that social media sites, like Facebook and LinkedIn, have been helping different businesses grow massive exposure for several years. Along with apps and blogs, businesses’ social media pages attract new readers while keeping repeat visitors.
A business can rely on a social media page to earn an audience. Often times, Facebook, Twitter and other outlets supply people’s first impressions of the business. Over time, you can gain their trust without being pushy. Then when the time comes, they will depend on you to supply them with your product or service, whether it is a new pair of sunglasses or getting the outside of your house repainted.
As of this month, the most popular social media outlets include:
It is crucial to know the difference between each outlet. Some are created for children, while others cater to millennials. Instagram sites revolve around photos, while Facebook is rich in content, and Twitter has a 140-character limit. Explore your options and create your marketing plan around precise posts on specific websites. Regardless of its size, the content should convince visitors to read your content, repost it and click through to your website.
Your company can stay on top of the social media game by creating relative and unique posts that will attract, inform and/or entertain men, women, and children. Every business should use a well-executed social media plan as part of its content marketing strategy.
The first step of creating this marketing plan is gathering information. All you have to do is ask the right questions. While asking Google will certainly save you time and frustration, you may be better off talking to real customers about the favorite outlets and posts. Figure out which ideas attract and what repels their eyes, as well as their wallets.
Does your audience want to know about the latest merchandise to hit the market, hear advice, or see consumers’ photos? Spend time doing research to see which posts are shared, as well as which ones receive the best feedback.
Next, you need to create a plan. Figure out what specific results you want. Will you post twice a day or twice a week and what time of the day will they go up? Also, decide what subjects you will focus on. If you sell toys, are you targeting children or their parents who make the purchases? Whatever you decide, just make sure your posts are enlightening, as well as appealing to your target audience.
When you are ready to get your business all the exposure you could ever want with a well-researched and executed search engine optimization marketing campaign, Icon SEO always takes care of business. Visit Icon SEO online, or call us today at 800.558.1017.
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