Important Steps to SEO Research

When it comes to the latest and greatest digital marketing techniques,
relying on a smart SEO campaign can deliver plenty of traffic to your business
website. After all, if you do not stay on top of internet marketing, your
competitors will quickly steal your high ranking. In other words, you will lose
traffic, along with customers’ dollars.
To begin, you should know all about your competition. Read
their websites, blog and
social media pages. See what marketing techniques are used and which of their
online marketing techniques seem to attract the best results. Also, take note
of the keywords that they use. Do you see one term repeated five times or are
there 20 different keywords spread out on one page? How do their keywords rank
and are their blogs updated on a daily basis? As soon as you become familiar
with the competitor’s website, you can figure out what it will take to draw search
engines, as well as consumers to your page.
Next, view your competitors’ backlinks. As you know, relying
on high-quality links can be essential to an internet marketing campaign. After
all, backlinks are one of the most crucial signs of a website’s expertise to search
engines like Google. That is why it is
essential to perform a little homework and only rely on quality backlinks.

When
you are ready to get your business all the exposure you could ever want with a well-researched
and executed search engine optimization marketing campaign, Icon
SEO always takes care of business. Visit Icon SEO online,
or call us today at 800.558.1017.

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