Important Steps to SEO Research

When it comes to the latest and greatest digital marketing techniques,
relying on a smart SEO campaign can deliver plenty of traffic to your business
website. After all, if you do not stay on top of internet marketing, your
competitors will quickly steal your high ranking. In other words, you will lose
traffic, along with customers’ dollars.
To begin, you should know all about your competition. Read
their websites, blog and
social media pages. See what marketing techniques are used and which of their
online marketing techniques seem to attract the best results. Also, take note
of the keywords that they use. Do you see one term repeated five times or are
there 20 different keywords spread out on one page? How do their keywords rank
and are their blogs updated on a daily basis? As soon as you become familiar
with the competitor’s website, you can figure out what it will take to draw search
engines, as well as consumers to your page.
Next, view your competitors’ backlinks. As you know, relying
on high-quality links can be essential to an internet marketing campaign. After
all, backlinks are one of the most crucial signs of a website’s expertise to search
engines like Google. That is why it is
essential to perform a little homework and only rely on quality backlinks.

When
you are ready to get your business all the exposure you could ever want with a well-researched
and executed search engine optimization marketing campaign, Icon
SEO always takes care of business. Visit Icon SEO online,
or call us today at 800.558.1017.

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Why Your AdWord Campaign Doesn’t Work

If you attempt to advertise using
pay per click on Google AdWords, you better know what you are doing. Otherwise,
you can end up spending an arm and a leg while experiencing zero results with
your digital advertising campaign.
Be
Specific in Your Descriptions

For starters, your ads need to be
specific. If you sell upscale women’s shoes, you better say exactly that.
Otherwise, you will spend money on men looking for shoe repair and children
searching for the latest pair of Air Jordans.
Depend
on Negative Keywords

Not only should your
advertisement be created with quality writing, you should also take advantage
of negative keywords. For instance, your women’s shoe store can instantly avoid
triggering ads for certain words, like “men,” “children,” and “Nike.”
Find
the Best Times to Post Your Ads

The time you put up your pay per
click ads matters. Every product for sale has essential times for buyers. For
instance, more individuals are ordering ink for their printers at 9 a.m. than
at 9 p.m. On the other hand, consumers usually order entertainment related CDs
and DVDs after office hours in the evening. Pick the best time to run your
specific Google AdWords campaigns,
rather than posting them 24/7.
Take advantage of Ad testing in
real time. Make sure it appeals to internet surfers, so you won’t throw your
hard-earned money away. 

When you are ready to gain all the cost-effective exposure with
pay per click advertising, get in touch with Icon SEO to take care of
business. Visit Icon SEO online, or call us today at
800.558.1017.

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