The 5 Most Common Mistakes in Digital Marketing

When it comes to the latest and greatest digital marketing techniques,
a smart campaign can drive loads of traffic and business to your website.
However, unprofessional advertising can quickly turn buyers away, while costing
you an arm and a leg. That is why it is essential to know how to use the
internet to attract consumers by avoiding these 5 damaging mistakes in your online
marketing campaign.

1          Content,
Content & Content
To begin, think content, content, and more content for
your marketing campaign. Search engines are smart enough to catch poor writing,
like keyword stuffing and the material automatically generated from computer
programs. Use imagery and write aggressively to attract the eyes, as well as Google. After all, content is king.
2          Quality, Not
Quantity

Next, do not try to reach as many men, women, and children as possible. Shoot
for a target audience. If you are selling video games, try to attract young
boys. But if you sell designer purses, target women. You should also test with
targeted audiences by sex, age, and location before you focus on any group.

3          Mobile
Advertising

Do not overlook mobile advertising. In 2017, more than half of people searching
the web are relying on their smart devices, like phones and tablets. Neglecting
this audience is like shooting yourself in the foot.

4          Mix Up Your Advertising
It is a good idea to test out as many internet marketing techniques as
possible. Rather than throwing all your eggs into one basket, experiment with
different tactics, including pay per click, social media, and blogging. Figure
out who your readers are and what specific content they want to see. Determine
which advertising campaigns get the best response before you boggle down on one
or toss any in the trash.

5          Be Patient
Finally, you have to have a little patience. Unless you are willing to rely on
pay per click advertising, seeing results from a strong marketing campaign doesn’t
happen overnight. Be realistic, as well as patient, and it is possible for your
business to reach the first page of Google.

When
you are ready to get your business all the exposure you could ever want by
side-stepping the biggest digital marketing mistakes, Icon SEO always takes
care of business. Visit Icon SEO online, or call us today at
800.558.1017.

from Blogger http://ift.tt/2pBlAf2

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