Now that we are in the year 2017, Google claims that a majority of internet searches are done on mobile devices than desktops. It makes sense, as men, women, and children now have the web in the palms of their hands every time they think of finding a doctor, locating a restaurant, or searching for a pair of designer shoes. Whether you are on the couch, in bed, or cruising in the car, mobile marketing supplies hassle-free answers in just seconds.
While every responsive website relies on speed and simple navigation, there are some techniques that make sites far superior to others. For starters, know your audience of readers. Market to a targeted audience, rather than just shooting in the dark.
To utilize mobile marketing the most effectively, you should be aware of your customers’ mobile habits. Are more likely to just onto a mobile app to make a purchase, search Google for a specific website, or will they share your information on Facebook before making a decision? Are most your readers using smartphones or tablets? Are they gamers or millennials who are addicted to social media? These answers can make a huge difference when it comes to some of your advertising decisions.
A company must choose the best ad partner for its specific needs. This decision is based on several factors based your product or service’s specific needs. For starters, figure out your objective. Are you looking to make a sale today? Maybe you are simply trying to get folks to join your e-mail blast and turn them into long-term buyers down the road. What tactics will be utilized to get that sale or that e-mail address, and what kind of incentive will you offer to earn it?
Remember to never lose sight of your specific goal on each campaign. Are you trying to get clicks to your site or would you prefer to focus of Facebook Likes and Shares? Are you attempting to reach the top of search engines, or simply getting consumers’ contact information for your weekly e-mail blast? While each goal eventually turns into sales, you must choose which path or paths you want to focus your time and efforts on.
Targeting mobile customers, a majority of your viewers is essential these days. Design your ads for smartphones and tablets. Otherwise, you and your business will look outdated. Just don’t overlook your entire audience of desktop computer users. You need to think of both by putting together two versions of an ad.
When you are ready to get your business web page in the palms of consumers’ hands with smart digital marketing, Icon SEO always takes care of business. Visit Icon SEO online, or call us today at 800.558.1017.
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