You can hire the best journalist in the business for your company’s blog. But if nobody reads it, it is not putting any food on the table. What you need is traffic. Generating traffic to your blog is easier said than done, but with the right tricks of the trade, you can earn thousands of followers in no time.
When it comes to attracting readers, you must first get the attention of search engines. Otherwise, nobody is going to find your website. To attract search engines, think content, content, and more content. A writer must utilize keywords and key phrases. Just don’t stuff your site with too many or you will quickly get spammed. Perform a little research on sites like Google Trends to see what your targeted audience is searching that day. If Eddie Murphy is the most commonly searched term for the day, rely on his name in your heading and blog.
You should also read several other blogs and online articles for ideas. Take note of the most important information and common points before you relay them to your business and your specific readers. Ask yourself what is missing and how you could add to their writing? Once you fill in the gaps, you are offering the world new info that is exclusive to your blog.
Other factors of a well-written blog include a catchy title. Think of your writing as a college term paper and include sources in your well-researched work. Supply new and informative information in unique and keyword-heavy content, and sum everything up with a convincing conclusion. If you are a smart writer, a general audience of thousands will recognize your attributes and follow your blog.
When you are ready to take your company to the next level in reaching consumers with a well-written blog and web pages, Icon SEO always takes care of business. Visit us online at Icon Website SEO, or call us today at 800.558.1017.
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