The Death of the Mall
According to the experts at The Wall Street Journal, almost 200 million consumers in the United states alone will be shopping on the internet this year. In fact, Amazon now brings in more money than Walmart. In fact, giant department stores than once ruled the market, like Sears, Macy’s, and J.C. Penney are all closing the doors to a handful of their stores this year. Just last year, a retail analyst on CNBC predicted that 33% of malls throughout the nation will close. Meanwhile, thousands of other businesses are declaring bankruptcy across the nation. Things are looking ugly for retail stores.
Men, women, and children are relying on digital marketing to buy their goods online for a number of reasons. For starters, a person can search a wide variety of outlets in just seconds using the smartphone in his or her hand. With the touch of your finger or the click of a mouse, you can have something ordered in no time. Driving to the store, looking for parking, and waiting for a sales rep to let you try something on or check you out is no longer necessary. Besides, who wants to spend money on gas or energy walking through a mall when you can cover all your shopping needs without leaving the sofa?
At the same time, search engines and online marketing allow you to compare one vendor’s price to several others in minimal time. Supplicated websites like Amazon even let a consumer compare multiple products per page, as well as their prices. Also, the stores on web never close, as they are at your fingertips 24 hours a day, 7 days a week, 365 days a year. But the convenience doesn’t stop there, as a customer never has to wait in line, nor be embarrassed to buy any item, like lingerie.
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