The Death of the Mall

According to the experts at The Wall Street Journal, almost 200 million consumers in the United states alone will be shopping on the internet this year. In fact, Amazon now brings in more money than Walmart. In fact, giant department stores than once ruled the market, like Sears, Macy’s, and J.C. Penney are all closing the doors to a handful of their stores this year. Just last year, a retail analyst on CNBC predicted that 33% of malls throughout the nation will close. Meanwhile, thousands of other businesses are declaring bankruptcy across the nation. Things are looking ugly for retail stores.

Men, women, and children are relying on digital marketing to buy their goods online for a number of reasons. For starters, a person can search a wide variety of outlets in just seconds using the smartphone in his or her hand. With the touch of your finger or the click of a mouse, you can have something ordered in no time. Driving to the store, looking for parking, and waiting for a sales rep to let you try something on or check you out is no longer necessary. Besides, who wants to spend money on gas or energy walking through a mall when you can cover all your shopping needs without leaving the sofa?

At the same time, search engines and online marketing allow you to compare one vendor’s price to several others in minimal time. Supplicated websites like Amazon even let a consumer compare multiple products per page, as well as their prices. Also, the stores on web never close, as they are at your fingertips 24 hours a day, 7 days a week, 365 days a year. But the convenience doesn’t stop there, as a customer never has to wait in line, nor be embarrassed to buy any item, like lingerie.
When you are ready to take your company to the next level in reaching consumers with internet marketing, Icon SEO always takes care of business. Visit us online at Icon Website SEO, or call us today at 800.558.1017.

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Yellow Pages Are Dead

The global marketplace is changing on a daily basis. For
instance, advertising with Yellow Pages was quite important for a business’s
overall exposure not too long ago. The same can be said for direct mail
campaigns and magazine ads, as well as spots on the radio. However, now that we
are living in 2017, a business needs to focus its attention on the latest digital
marketing trends, such as search engine optimization (SEO), pay per click
(PPC), and social media.
Relying on online marketing in today’s business world, a
company can track 100% of its inbound calls, emails, and online chats to figure
out a business’s exact costs down to the penny. Nobody relies on the Yellow
Pages, as they have search engines like Google in the palms of their hands.
When a local business used to spend approximately $25,000 a year advertising in
Yellow Pages, they can now depend on websites and content management systems
for less than $10,000 a year. Quality content writing can attract search
engines for no cost, as long as you know the latest and greatest tricks to the
trade. You can even set your own budget for targeted PPC campaigns, while
connecting with friends and followers to share your messages on Facebook,
Twitter,
and other sites don’t cost a dime.
As far as what the future of adverting will consist of, internet
marketers will be able to identify exactly when their targeted customers are
searching the web. Movie theaters will be able to advertise their show times to
an entertainment reader every Friday afternoon, while ads for a Miami Dolphins
jersey will appear when a sports fan is checking the football scores on Monday
morning. One thing will remain certain, our digital marketing solutions will continue
to progress, just like they have for the last five decades.

When it comes to gaining exposure through internet
marketing, Icon SEO is a Google Certified
Partner company that can take your business to the next level with SEO, PPC,
and social media management.

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Yellow Pages Are Dead

The global marketplace is changing on a daily basis. For instance, advertising with Yellow Pages was quite important for a business’s overall exposure not too long ago. The same can be said for direct mail campaigns and magazine ads, as well as spots on the radio. However, now that we are living in 2017, a business needs to focus its attention on the latest digital marketing trends, such as search engine optimization (SEO), pay per click (PPC), and social media.

Relying on online marketing in today’s business world, a company can track 100% of its inbound calls, emails, and online chats to figure out a business’s exact costs down to the penny. Nobody relies on the Yellow Pages, as they have search engines like Google in the palms of their hands. When a local business used to spend approximately $25,000 a year advertising in Yellow Pages, they can now depend on websites and content management systems for less than $10,000 a year. Quality content writing can attract search engines for no cost, as long as you know the latest and greatest tricks to the trade. You can even set your own budget for targeted PPC campaigns, while connecting with friends and followers to share your messages on Facebook, Twitter, and other sites don’t cost a dime.

As far as what the future of adverting will consist of, internet marketers will be able to identify exactly when their targeted customers are searching the web. Movie theaters will be able to advertise their show times to an entertainment reader every Friday afternoon, while ads for a Miami Dolphins jersey will appear when a sports fan is checking the football scores on Monday morning. One thing will remain certain, our digital marketing solutions will continue to progress, just like they have for the last five decades.

When it comes to gaining exposure through internet marketing, Icon SEO is a Google Certified Partner company that can take your business to the next level with SEO, PPC, and social media management.

The post Yellow Pages Are Dead appeared first on Icon Website Design.

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How
Strong Is Your Mobile Marketing Campaign

Does
your business have a strong mobile marketing campaign? If not, it is
time to jump on the bandwagon. Like it or not, the process of doing business
online with our smartphones is here to stay. In fact, consumers are whipping
out their phones this very second to check their e-mail, post on social media,
and look for a business just like yours to conduct a little online shopping.
According
to Google Consumer Surveys, two thirds of all searchers on mobiles have bought
a product or service after using their smartphones to conduct their searches in
the last 3 months. Similarly, the Consumer Barometer Survey shows that a
whopping 82% of consumers rely on their smartphones to search local businesses.
By the time 2018 rolls around, mobile driven calls to domestic businesses are
expected to reach 73 billion. In other words, if you are not taking advantage
of mobile-friendly digital marketing, you are letting too many
consumers pass you right by.
Nowadays,
it is crucial for your company to build a mobile presence and appear
right away in people’s search engines results on their smartphones and tablets.
It is just as important that that you have a responsive web design, allowing
people navigate through your site from both their desktop computers and their
smartphones. Responsive web designs let the search engine giant index and
organize your site’s content. Not only are these web designs easier for
consumers, Google prefers them as well. After all, there is only one URL and
HTML that needs to be indexed by Google, as opposed to two.
At
the end of the day, buyers are happier with responsive web designs that work on
any screen they use. As long as you keep your consumers content, you are bound
to keep them coming back to conduct more business.  

When
you are ready to take your company to the next level with an exceptional mobile
presence, Icon SEO always
takes care of business. Visit us online at Icon Website SEO, or call us today
at 800.558.1017.

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